The Fractional Retainer
A senior marketer on your team every month, running the plan and shipping the campaigns. Your org chart stays exactly as it is.
$4,500 to $8,000 CAD per month · 3-month start, then month to month · 4 client spots
Book a callYou want it handled.
The work is ongoing, and a project won't cover it.
You need senior judgement every week and can't justify a senior salary.
You've done a Sprint or a Playbook with me and want to keep the momentum.
You'd like to stop being the person who chases the agency.
What I take off your plate.
Strategy
Positioning kept sharp, team updates, a rolling channel plan and quarterly priorities.
Campaigns
Planned and shipped across website, performance, social, PR and influencer.
Team
I direct your freelancers and juniors so you don't have to.
Reporting
A monthly update written so your board can follow it.
Pick the amount of me you need.
The plan, kept moving.
- Strategy. Positioning kept sharp, a rolling channel plan and quarterly priorities.
- Campaigns. One a quarter, planned and shipped.
- Team. Direction for your freelancers and juniors.
- AI. Your tools and workflows set up and maintained.
- Leadership. A 30-minute weekly check-in.
- Reporting. The monthly report, written for your board.
About six days a month, or one to two days a week.
$4,500 CAD / MONTH
The plan, plus the hands to run it.
- Strategy. Positioning kept sharp, a rolling channel plan and quarterly priorities.
- Campaigns. Two a quarter, planned, written and launched.
- Team. Direction for your freelancers and juniors, plus the briefs, copy and launch management done by me.
- AI. Your tools and workflows set up and maintained.
- Leadership. The weekly check-in, plus a seat in your leadership meeting.
- Reporting. The monthly report, written for your board.
About thirteen days a month, or three days a week.
$8,000 CAD / MONTH
Both tiers start with three months, then run month to month with 30 days' notice. I take four clients at a time, and no more than one on Integrated.
Like a colleague, minus the onboarding.
In your tools
Your Slack, your project board, your brand guidelines.
One weekly check-in
30 minutes. Everything else happens without a meeting.
Easy to stop
Three months to get going, then month to month with 30 days' notice. I'd rather earn the next month than lock you into it.
What it's like to have me on the team.
“Having Sydney as my Product Marketing Manager was an absolutely wonderful experience. Her energy is infectious and truly helps to glue the team together. She's incredibly sharp, and her work is always executed with precision.”
Monthly report.
Fair questions.
A small number, on purpose. Four at a time, and only one of them on Integrated, so each one gets a marketer who knows their business, not a slice of an account manager.
Three months to start. That's long enough to settle in, ship a campaign and show your executive team something. After that it's month to month, and either of us can end it with 30 days' notice.
Ad spend, design and video production are billed separately or handled by your existing partners. I'll tell you what's in and out before you sign.
Ready to do more with less?
Thirty minutes to see whether we're a fit. You'll leave with a better idea of where to take your marketing either way.
Book a call