The Foundation Sprint
In six weeks, you'll know exactly who you're for, what problem you solve and how to say it. Then you'll have the plan to activate every channel you need to reach the right audience.
$6,500 CAD · 6 weeks · fixed scope
Book a Foundation Sprint callYou want a foundation to scale your marketing
Your website isn't driving inbound leads or revenue.
Sales, the founder and the pitch deck each tell a slightly different story.
You're posting, pitching and spending on channels without knowing which ones your buyers are actually in.
You're about to launch, raise or enter a new segment, and you'd like the foundations done properly, once.
Three answers and one plan.
Who you're for
Your best-fit customer, described from real conversations and in their own words.
What problem you solve
The positioning: the problem, the alternatives, and why you're the right choice.
How to say it
Messaging pillars, proof points and ready-to-use copy for your homepage and pitch.
Where to say it
An activation plan for every channel you need: what goes where, in what order, and how your team (or AI) can run it.
A plan you can start on Monday.
The plan covers the channels that reach your audience and leaves out the ones that don't.
Channel by channel
Website, performance, social, PR, influencer, email and partners: the role each one plays and what to publish there.
Sequenced
A 30-60-90-day calendar showing what happens first, and what waits.
Sized to you
Built for the budget and the team you have, with owners named for every line.
Measurable
The handful of numbers that tell you, and your board, whether it's working.
30-60-90.
Six weeks, start to finish.
Listen
Kickoff, customer and team interviews, and a hard look at the competition.
Sharpen
Positioning and messaging drafted, then pressure-tested with you in one working session.
Plan
The channel activation plan, final messaging and a handover call with your team.
What it's like to build foundations with me.
“Sydney was an exceptional marketing partner who brought clear communication, reliable execution, and genuine energy to every initiative. She built a strong working relationship between Marketing and Sales and stayed closely aligned with our outbound priorities. I would love to work alongside her again, if given the chance.”
“I hired Sydney onto my team at Redstamp, and she was an amazing asset to the team! She brings a great energy to the team, and is willing to roll up her sleeves and get things done! She is a smart marketer with inbound and everything martech. Sydney is a solid marketer who I've been lucky to work with!”
“Sydney is very organized, diligent and extremely adept at her work. Sydney managed several clients, managing their social and blog content to increase awareness and generate leads. I was very impressed with how she was able to not only manage the workload but also improve the performance of the clients' online initiatives.”
Fair questions.
Often, yes. If it was written without talking to customers, or sales and the pitch deck tell different stories, the Sprint pressure-tests it. If it holds up, we move faster to the channel plan.
Long enough to interview real customers and sit with what they said. Short enough that the launch, raise or quarter you're planning for doesn't pass you by.
About 2 hours per week in total: a kickoff, two or three interviews, one working session and a handover. I provide everything asynchronously to save time.
The plan is yours to run. If you'd like me to run it, that's the Campaign Playbook or the Fractional Retainer.
Let's get the foundations right.
Thirty minutes to see whether the Foundation Sprint is the right first step.
Book a Foundation Sprint call