The Campaign Playbook
A campaign idea, turned into an integrated, omnichannel campaign. From strategy to launch.
$15,000 CAD · 8 weeks · one campaign, end to end
Stop planning a launch. Plan fifteen things.
You have a launch, a moment or a story worth telling, and no time to build the campaign around it.
Your last launch got one hero post and then went quiet.
You'd like a project you can get approved, with a clear start and finish.
How one idea becomes a campaign.
Tease
Name the problem before you name the product.
Unveil
The idea, and why it matters now.
Launch
The hero piece, with proof beside it.
Extend
Answer objections, show it in use.
Refresh
Report what happened and go again.
Everything the campaign needs.
The plan
The insight, the concept, the channel map and a week-by-week timeline.
The fifteen pieces
Posts, carousels, video scripts, emails and PR angles, written, designed and ready.
The distribution
Owned channels, partners and influencer outreach, with who does what.
The board slide
A short results report at the end, written for executives.
Not ready to talk? Start here.
The Campaign Starter asks eight questions and gives you a first-draft playbook. It's free.
Open the Campaign StarterFair questions.
Because one hero post is the riskiest launch strategy in B2B. Fifteen pieces give one idea fifteen chances to be seen, across the channels your buyers actually use, over weeks instead of a day.
Either. The Playbook includes the plan and the fifteen pieces. I can run the launch for you, or hand your team a calendar with an owner named on every line.
None is required. The method works on channels you already own. If you want paid support behind it, I'll size it to your budget in CAD and tell you what it will and won't do.
Campaign idea?
The brainstorm is free. Thirty minutes on your real moment, and you keep the ideas either way.
Book a campaign brainstormBefore: The Foundation Sprint · After: The Fractional Retainer