Senior marketing, without the senior hire.
You need someone who has done this before, and you can't justify a full-time salary yet. I fill that gap.
Marketing has become the thing you do on Sunday night.
You're the marketing team.
Between the product, the customers and the raise, it gets whatever attention is left.
A full-time lead is a big bet.
A senior hire is months of searching and a salary you'd have to be certain about.
Juniors and freelancers need direction.
They can do the tasks. Somebody still has to decide what the tasks are.
Marketing isn't a magic pill.
I'll say this before you spend a dollar. Good marketing starts with knowing exactly who your customers are and what problem you're solving for them. If that isn't clear yet, more posts and more ads won't fix it.
So that's where we start. It's the important work that everything else depends on.
Foundations first, then momentum.
The Foundation Sprint
In six weeks you'll know who you're for, what you solve and how to say it, with a plan to activate the channels that reach them.
$6,500 CAD · 6 weeks
See the SprintThe Campaign Playbook
Your first proper campaign, planned once and built to run with the team you have.
$15,000 CAD · 8 weeks
See the PlaybookThe Fractional Retainer
Your marketing lead for a fraction of the week, until you're ready to hire one.
$4,500 to $8,000 CAD / MONTH
See the RetainerWhat a hire costs, next to what I cost.
Full-time senior marketer
$160-250K per year plus benefits, recruiting time and onboarding months before the first campaign ships.
SVA Group
$4,500 to $8,000 CAD per month. Delivering in week one. Stop when you no longer need me.
Results in a form investors recognise.
“Having Syd working directly alongside me in the trenches of our incredibly fast-growing agency was invaluable. If you are looking for someone who can adapt (and thrive) to almost anything you can throw their way, you found her. Her focus on data-driven results, tactful communication skills, and team building is exactly what the modern marketing team needs as they scale.”
Three brands, three websites became one.
Problem
Two acquisitions left Certn telling three different stories to the same market.
What shipped
One global brand and website with 100+ pages of regional content, three client portals unified and $1.4M ARR of customers migrated with comms, training and demo videos, and a competitive intelligence program covering 100+ competitors with a monthly executive brief.
Result
20% more marketing-sourced pipeline year over year, at 32% lower acquisition cost.
Fair questions.
That's what the first call is for. In 30 minutes I'll tell you plainly whether marketing is the problem right now, and if it is, which of the three ways to work together fits.
The Foundation Sprint gives you positioning and a channel plan in six weeks. A Campaign Playbook ships its first pieces within 6 weeks of kickoff. Pipeline takes longer than either, and I'll tell you how long before you spend a dollar.
I do the work. Strategy without the hands is just another document on your list.
I help you write the role, interview the shortlist and hand over the plan, the tools and the results to date. The point is to get you ready to hire, not to keep you from it.
Tell me what you're building.
Thirty minutes. I'll tell you plainly whether marketing is your problem right now, and what I'd do first if it is.
Book a call