Good ideas, no bandwidth. I’m the bandwidth.
You’re holding everything together, so the work that would prove it never ships. I take a campaign off your list, plan it, build it, launch it and run it. You leave with a story worth sharing in the board deck.
You know exactly what to do. You can't get it started.
The headcount is frozen.
The targets, somehow, are not. A project is an easier ask than a salary plus benefits.
The agency needs managing.
You hired help and got a second job briefing, chasing and rewriting.
The good ideas go unseen.
Your week goes to the urgent, so the work that would prove your value never ships.
Four things you can count on.
You look as good as you are.
Every engagement ends with something you can show your executives, built by someone who has had to present to them too.
Off your list, for real.
I work inside your tools and your brand. You approve the work. You don't manage it.
One fee, not a fight.
Fixed scope, fixed fee, in CAD. Sized so a director can approve it without a budget war.
B2B becomes B2Human.
I find the human story in the technical solution, so your campaign sounds like a person wrote it for a person.
Where most marketing leaders start.
The Campaign Playbook
One campaign, end to end. One idea becomes fifteen pieces and a plan your team of one can actually run.
$15,000 CAD · 8 weeks
See the PlaybookThe Fractional Retainer
A senior marketer on your team every month, without the headcount request.
$4,500 to $8,000 CAD / MONTH
See the RetainerThe Foundation Sprint
Six weeks to settle who you're for, what you solve and how to say it, with a plan to activate your channels.
$6,500 CAD · 6 weeks
See the SprintFractional marketer, agency or full-time hire?
A full-time hire
Months to recruit, a salary to defend, and a headcount you may not get.
An agency
Capable people who need briefing, chasing and a retainer you'll justify every quarter.
SVA Group
One senior marketer who has done your job, working inside your team.
From people in your seat.
“Sydney is an absolute powerhouse. Her hard work and dedication have been instrumental in the successful launch of our rebrand and website. Her contributions and relentless commitment have been a huge part of Certn's success.”
Certn
more marketing-sourced pipeline year over year, at 32% lower acquisition cost.
Problem
Two acquisitions left three brands, three websites and three client portals, and a pipeline nobody could attribute.
What shipped
One global brand and positioning built with Product and the executive team, one website for North America, APAC and EMEA, and an SEO content strategy.
Result
Inbound traffic up 5x from the new content strategy. One story for sales, the site and the board.
Fair questions.
A 60-minute kickoff, a 30-minute check-in each week and sign-off on the work at two or three points. Most clients spend under two hours a week.
Yes. I work inside your tools and alongside your designers, writers and agencies. If an agency needs briefing, I brief them, so you don't have to.
A short results report at the end of every engagement: what shipped, what it did and what to do next. It's written as one slide and one page with visuals to drop straight into a board deck.
Most clients move into the Fractional Retainer, which keeps me on your team month to month. No long contract, and minimal notice to stop.
Give me the campaign you keep pushing to next quarter.
Thirty minutes. Tell me what you stuck with, and you'll leave with the best path forward.
Book a call